Matt Hutchings

Matt Hutchings 👋

Hi, I'm a Full Stack Developer, Software Engineer and System Architect with over 18 years of experience working with businesses across the globe.

I also like to create Digital Products like ProcureHQ and FewzenAI, and share my journey on my blog.

Current Location: Bournemouth, UK - GMT

Why I Do What I Do

I've always been a technologist at heart. For me, it's not just about building software—it's about creating solutions that make a real difference.

I love helping businesses unlock their potential through technology and AI, turning challenges into opportunities for growth.

Seeing the impact of my work—like doubling customer interactions or boosting efficiency by 120%—is what drives me. That’s my why, and it’s what keeps me pushing the boundaries every day.

Fewzen Mantra

I have developed a mantra to live by, defining the principles that guide my approach and drive me forward:

If you're looking for someone who lives by these principles, let's work together to create something extraordinary.

Events

See What I Can Build for You

Explore the platforms I developed to showcase my expertise in AI-driven solutions and scalable software. If you're looking for something similar, let's work together!

Looking for a Development Partner?

Have an idea and need a trusted development partner? Let’s work together to bring your vision to life with a top-quality AI product or solution.

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Say goodbye to boring bots and hello to AI agents that think, hustle, and close deals while you're off living life!

About This Platform

The idea is simple: make communication as easy and effective as possible while boosting engagement, sales, and customer satisfaction without the need for constant human intervention.


I developed FewzenAI to help businesses improve their customer engagement by combining WhatsApp with OpenAI. FewzenAI’s AI agents are designed to integrate seamlessly into your business communications, enabling personalised, 24/7 interactions that drive your most critical goals.
  • ✅ 24/7 AI-Powered Customer Support
  • ✅ Integration with WhatsApp and OpenAI
  • ✅ Instant Responses for Faster Lead Conversion
  • ✅ Interactions Based on Customer Data
  • ✅ Template Messaging with Images and Videos
  • ✅ Automated Lead Qualification
  • ✅ High Open and Reply Rates
  • ✅ PPC Campaign Integration
  • ✅ QR Code Sharing
  • ✅ Multi-language Support for Global Reach
  • ✅ Conversation Summaries for Better Insights
  • ✅ Scalable Solutions for Growing Businesses
Case Studys
During our beta testing phase, I worked with forward-thinking companies to implement FewzenAI’s AI agents. These agents handled customer inquiries, booked meetings, and initiated conversations with leads—all without missing a beat.

For one client, this technology doubled their lead conversion rates in a matter of weeks.


The AI agents not only saved their team countless hours but also provided personalised experiences that resulted in higher customer satisfaction and engagement.
I found that AI could significantly reduce response times, converting more inquiries into qualified leads faster than ever before.

AI-driven communication isn’t just a trend—it’s a game-changer for scalable growth.

Stats
  • High Open and Reply Rates: Leveraging WhatsApp’s superior engagement rates, our clients saw open rates up to 98% and reply rates that outperformed traditional channels.
  • Lead Qualification Efficiency: FewzenAI's AI agents pre-qualified leads, allowing sales teams to focus on high-potential prospects and increasing conversion rates by over 50%.
  • 24/7 Availability: With AI agents available around the clock, businesses reported a 30% increase in leads simply by capturing inquiries outside of standard business hours.
  • Instant Responses: Real-time responses led to a 3x increase in customer engagement, proving that prompt interactions significantly boost sales opportunities.
Reflections
Reflecting on the journey of creating FewzenAI, one of the most valuable lessons has been understanding the balance between technology and human connection. It’s clear that while AI can handle tasks with speed and precision, the key to its success lies in creating interactions that feel natural and personalised. I realized that the real power of AI isn’t just in automating processes but in enhancing the customer experience to a level that feels bespoke to each individual. Watching businesses transition from manual communication to AI-driven engagement has been both challenging and rewarding, as it pushes the boundaries of what’s possible in customer service.
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