Matt Hutchings

Matt Hutchings đź‘‹

Hi, I'm a Full Stack Developer, Software Engineer and System Architect with over 18 years of experience working with businesses across the globe.

I also like to create Digital Products like ProcureHQ and FewzenAI, and share my journey on my blog.

Current Location: Bournemouth, UK - GMT

Why I Do What I Do

I've always been a technologist at heart. For me, it's not just about building software—it's about creating solutions that make a real difference.

I love helping businesses unlock their potential through technology and AI, turning challenges into opportunities for growth.

Seeing the impact of my work—like doubling customer interactions or boosting efficiency by 120%—is what drives me. That’s my why, and it’s what keeps me pushing the boundaries every day.

Fewzen Mantra

I have developed a mantra to live by, defining the principles that guide my approach and drive me forward:

If you're looking for someone who lives by these principles, let's work together to create something extraordinary.

Events

See What I Can Build for You

Explore the platforms I developed to showcase my expertise in AI-driven solutions and scalable software. If you're looking for something similar, let's work together!

Looking for a Development Partner?

Have an idea and need a trusted development partner? Let’s work together to bring your vision to life with a top-quality AI product or solution.

Transforming Lead Engagement with AI: A 66% Boost in Bookings

AI-Powered Lead Engagement

Integrating AI into lead engagement isn’t just about technology; it's about creating seamless, 24/7 customer experiences.

Transforming Lead Engagement with AI: A 66% Boost in Bookings

The Challenge

The client was running PPC campaigns but struggled to maximise their lead conversion potential. They needed a way to engage leads effectively, without delays, and outside of regular business hours.

The AI-Powered Solution

I implemented an AI assistant integrated with WhatsApp, designed to handle real-time, 24/7 lead engagement. This assistant was more than just a chatbot; it could conduct natural conversations, qualify leads, guide vehicle selection, and gather essential documents instantly.

AI transformed the way we handled leads, turning a slow and manual process into a smooth, automated conversation.

The Results

The AI-driven approach led to a 66% increase in bookings almost immediately. Customers praised the AI assistant's quick and natural responses, and sales agents were more productive thanks to detailed conversation insights.

Empowering Sales Agents

Instead of relying on static forms, sales agents now had detailed conversation notes, which allowed them to provide more personalised and effective service, further boosting conversion rates.

The detailed insights from the AI assistant enabled our sales team to engage with leads in a more meaningful way.

Key Takeaways

AI can revolutionise lead engagement by offering 24/7 availability, natural conversations, and detailed insights that empower sales teams to convert leads more effectively.


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